I’ve got to hand it to the advertising folks at New York Sports Club: They can make a funny poster. This is what’s hanging in the entrance to the Park Slope branch:

Too true! We can’t let an unhealthy government drive us to an unhealthy lifestyle!

What I particularly like about this sign is that I’ve only seen it inside the various NYSC locations. They’re not trying to recruit new members with their wit. They’re saving the funny for folks like me, who have already paid the monthly fee.

And that’s pretty ingenious. If my gym makes me chuckle, I will forgive it for letting towels pile up on the locker-room floor. Or letting the body wash run low in the showers. Or letting the treadmill… well, never mind. Let’s just keep laughing.