Comments on: AdTastic: J.C. Penney cops “The Breakfast Club”

By: AdTastic: Sonic Rocks It

AdTastic: Sonic Rocks It — Wed, 06 Aug 2008 23:37:59 +0000

[...] the difference between this campaign and the sweaty desperation of the J.C. Penney Breakfast Club ads. Sure, there are online games connected to the Sonic spots that I will never play, but the [...]

By: Anonymous

Anonymous — Wed, 06 Aug 2008 02:31:43 +0000

Paul “Principle Vernon” Gleason would say to JCPenny if he were still with us, “Don’t mess with the bull young man. You’ll get the horns!”

By: Anonymous

Anonymous — Sun, 03 Aug 2008 14:16:29 +0000

I felt that they had taken a great movie and cheapened it. I had to erase my brain after seeing that. I wonder if JCPenney knew that during those scenes in the movie the kids had just gotten stoned (in the school)….

By: Mark Blankenship

Mark Blankenship — Tue, 29 Jul 2008 19:19:08 +0000

You can’t even find the t-shirt? That’s crazy. Why go through all the trouble of highlighting it in a commercial if it isn’t readily for sale?

Also… I was suspicious of that Nirvana t-shirt, too. If anything, putting it in a JC Penney ad only confirms that it isn’t an edgy fashion choice. It’s the performance of an edgy fashion choice.

By: Mrs Mathers

Mrs Mathers — Tue, 29 Jul 2008 18:43:33 +0000

so to start off, im 14, and yes, i do know what the breakfast club is, love that movie, but i doubt any of my friends know what it is. i hate how they ruined such a nice movie over something so dumb to earn money from. i think if half the kids my age saw the movie they would hate the commercial just as well. and what pisses me off is the whole “nirvana shirt” like thats going to represent a “gothic hardcore” style because shes wearing the shirt. and besides that, i cant even find the freakin tee shirt on their website. so they advertise it and arent even selling it. i hate the commercial, and thats the bottom line.

By: Rudy

Rudy — Tue, 29 Jul 2008 00:03:23 +0000

Doesn’t give the same effect as the original since all the kids in the commercial are from the same prepy clique.

By: Collin H

Collin H — Wed, 23 Jul 2008 17:46:52 +0000

Oh, I totally know what you mean. It’s like, every time I wonder if the world is right, I end up in some disco dancing all night. Where Johnny played guitar while Jenny played bass. I think that the name of the band was the Human Race. But that feeling goes away so quickly, it’s like, pop goes the world!

And then I’m sitting alone in my living room sobbing into an overpriced pair khakis.

But seriously, JC Penny’s ads have been on my naughty list ever since their “Perfect Day” commercial a few years ago. I wish I could find it on youtube so you could see how tooth grindingly inane it was. It was a mom and daughter going on an all day shopping spree set to Hoku’s song Perfect Day. The two come home and Dad asks what they had been up to today and they say nothing and laugh knowingly at each other.

‘Cause, you know, a girls perfect day is all about shopping and sales, but Dad just can’t understand that cause he has a penis. Tee-hee!

I think Purple Rain might have treated women with more respect than that ad.

Back on the topic of the JC Penny Club ads, I think you hit the nail on the head when you suggested that the ads are aimed solely at parent’s wearing Nostalgio-vision goggles. Today’s kids arent going to make any kind of connection to the Breakfast Club, and they sure as hell ain’t going to spend their time online playing advergames about casual knit tops.

By: Rachel

Rachel — Wed, 23 Jul 2008 14:08:48 +0000

But sometimes I feel like I my flesh-bound friends don’t accept me, and I feel like an outcast who just doesn’t fit in to this world. But then an ad comes on TV and reassures me: “We can go where we want to–a place where they will never find. And we CAN act like we come from out of this world–leave the real one far behind!” And then I know the ad loves me. And I feel safe. And we can dance. So you and your fellow commerciophobic “real-world” friends can just stop hating.