From one perspective, I’m not sure this commercial is effective, since it doesn’t make me want to buy the new iPod Nano. Mostly, I’m wondering why any iPod in 2008–whether it’s floating through space or not–would have a picture of James Blunt on it.

And also? If my music device ever bleeds paint on me, I will be pissed.

But then again, this ad furthers Apple’s track record of introducing cool songs by indie musicians. Even if it doesn’t move the Nano, it will probably enhance the company’s overall image as a coolness magnet.

And let’s not kid ourselves: For all their customer service problems, Apple did us right by bringing Feist and Yael Naim to the larger world. We need them to mitigate the crimes of Soulja Boy.

I mean, I’d heard of Feist before “1, 2, 3, 4,” but I hadn’t heard her. Now, she’s got two songs in my iTunes top 40. (The other one is “I Feel It All.”) And I sure as hell hadn’t heard of Yael Naim, but thanks to that MacBook Air commercial, I rock “New Soul” and several other ditties from her debut album.

And now I can thank the bleeding Nano for introducing me to Chairlift and their groovy song “Bruises.” Just like “New Soul” and “1, 2, 3, 4,” the track is quirky, bouncy, and cute, but in particular, it sounds like Nena’s lost follow-up to “99 Luftballons.”

Listen to the song and tell me you don’t agree. I dare you!