Have you heard about the PETA Super Bowl ad that got banned by NBC? PETA has naturally plastered the details of the ban all over their website. Thanks to their candor, we now know that NBC’s standards department is uncomfortable with women who lick eggplants and rub their pelvic regions with pumpkins.
After the jump, I’ll post the ad (NSFW) and try to figure out if it turns me on, in a salad sort of way.
Maybe it’s because I’ve written so many dirty song parodies, but this ad doesn’t shock me at all. In fact, it bores me.
Because haven’t we seen this about a zillion times? Hot women in skimpy clothes getting all sexed up over something that normally isn’t sexy? Didn’t Herbal Essences spend most of the nineties working that angle?
Speaking of the nineties… aren’t the heavy metal guitars, “bedroom lighting,” and black negligees just tired rip-offs of music videos like “Cradle of Love” and “Freedom ’90?”
And finally, is PETA every going to have new tactic? Their “I’d Rather Go Naked Than Wear Fur” campaign already objectified humans in order to make us think about how we objectify animals. By dipping into that well yet again, they just seem lazy and cynical.
Surely, someone in those offices is creative enough to think of something better than “sex sells.” Or at the very least, a “sex sells” campaign that doesn’t reek of CK One and C+C Music Factory.
Thanks to Dlisted for posting on this earlier.
12 responses so far ↓
1 Bunting // Jan 27, 2009 at 7:28 pm
Maybe if the veggies in the print version didn’t look like they had elephantiasis…
But they do. Verdict: not sexy.
2 Collin H // Jan 27, 2009 at 7:52 pm
Nothing turned on over here, but I am feeling hungry now. Maybe a nice salad… followed by some Shark fin soup and Panda steaks.
More than anything though, that commercial’ music reminds me of the terribly annoying anti-piracy ads that claim to know which items I would or would not steal.
Also, I have my doubts to the validity of this study claiming that vegetarians have better sex than meat eaters. How does one determine which group is having the more fulfilling sex? The only answer I can think of involves PETA secretly installing cameras in everyone’s bedrooms.
Knowing PETA, that probably isn’t too unlikely a scenario.
3 Mark Blankenship // Jan 27, 2009 at 8:35 pm
My bad… that poster was just a random image I found. The actual ad is the video embedded in the clip. To avoid confusion, I replaced the naughty carrots with a PETA Logo. Which definitely isn’t sexy.
4 Quesadelia // Jan 27, 2009 at 9:23 pm
Between trying to be an advocate for both animals and women, my head just exploded. Damn you, Peta. Come up with something new, already.
5 Mark Blankenship // Jan 27, 2009 at 9:43 pm
Tell me about it, Quesadelia. I’ve always thought PETA’s lusty ads worked against them in that way. Why alienate feminists (men included) who are probably more disposed to be on your side in the first place?
6 Stef // Jan 27, 2009 at 10:33 pm
Well, there’s always PETA’s “Sea Kitten High School” campaign that they’ve launched in Montana. That’s even more a shambles ….
7 Michelle Kinsey Bruns // Jan 27, 2009 at 11:16 pm
Sir, I was fully prepared to agree with the entirety of your sensibly-argued premise, but then you crossed a line. When you shit on C+C Music Factory, you shit on my entire ninth-grade year. Take it back. Take it back!
More on-topic, my primary memory-association between sex and vegetarians would be this one time ten or eleven years ago when I was informed mid-kiss that I had “meat lips.” (Is that dope enough? Indeed.) You get one free guess as to whether that particular kiss ever got where it was going.
8 Mark Blankenship // Jan 28, 2009 at 12:35 am
Oh, now don’t get me wrong, Michelle. I would never disrespect C+C. I mean, I want to get this party started quickly, right?
I’m just saying their sound is a little… dated. Like the visuals in this ad.
And randomly, I have a friend who’s veggie girlfriend kept calling her “meat breath.” They broke up.
Also, Stef… I hadn’t heard about the Sea Kitten thing until now. But good lord… good lord.
9 Glark // Jan 28, 2009 at 2:05 am
Never a wrong time to fuck broccoli.
10 Deanna // Jan 28, 2009 at 2:55 pm
I guarantee there will be a GoDaddy ad, or somesuch, that will be much more offensive and won’t be censored by NBC.
11 coffee // Jan 29, 2009 at 2:28 am
PETA’s ad inspired me to go out do a barley grass shot
12 Lena // Feb 12, 2009 at 3:50 pm
Glark speaks the word of wisdom. Haha!
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