Comments on: AdTastic: Sci Fi to Syfy… Why why?

By: Sarah

Sarah — Wed, 08 Jul 2009 06:37:43 +0000

I agree it would be appeasing all those snobby good for nothing people who always have something to complain about.
Ha ha ha this is as bad as that rich post partum depressed woman who would go into marshals in la jolla and fill her basket to the brim with clothes and leave it there in the changing room.
Just for fun and then take off. One time she even pooped in the changing room.
The idea of changing something so simple …in my opinion comes from a person who lacks confidence in his
Company. It would be all wrong to change things I agree with your statement..
“why fix something that isn’t broken”

By: bluz

bluz — Wed, 08 Jul 2009 03:59:53 +0000

SYFY just SUX!

By: Mark

Mark — Wed, 29 Apr 2009 19:07:05 +0000

And actually MST3K made the move from KTMA (Minneapolis) to the Comedy Channel, which merged with Ha!TV to become Comedy Central, if memory serves. SciFi hasn’t been the same since they let that show go and started showing crap like UFO hunters.

By: Mark

Mark — Wed, 29 Apr 2009 19:03:28 +0000

And THIS is why we click, MB.
Having heard this ridiculous story one day a few weeks ago, I found myself distracted for several hours wondering why the brand change when… it isn’t REALLY a change but… a dumbing down? I mean if they’re trying to shorten it, does one letter make a difference? Will people really know how to pronounce it and thus make the connection to what type of entertainment the channel carries? As Ricky said, it is a meaningless word. Simply mind-boggling. I love that you snakily referenced MST3K, as well. I’m sure THOSE GUYS would have some riffing to do on said subject. Much like when Spike became whatever it was after being CMT for a while, I throw up my hands and turn to the History Channel. Yay, another Hitler documentary!

By: Ricky

Ricky — Tue, 28 Apr 2009 17:28:58 +0000

I think it’s also a problem that “SyFy” doesn’t mean anything outside of the context that it used to be “Sci Fi.” It’s a meaningless word, invented by a marketing team.

By: Russ Jackson

Russ Jackson — Sat, 25 Apr 2009 01:36:32 +0000

By the way, I’m changing my name too. From now on I’ll be “Ryss Jycksyn”.

By: Slap Club | SlapClap

Slap Club | SlapClap — Fri, 24 Apr 2009 22:44:20 +0000

[...] a rebranding attempt straight out of an episode of Celebrity Apprentice, the SciFi network is now the SyFy network. Good job Clint [...]

By: Deanna

Deanna — Fri, 24 Apr 2009 19:55:00 +0000

It’s been so long since they’ve actually been a science fiction channel (or at least one that a science fiction fan would be willing to claim), this is probably appropriate.

By: JennyM

JennyM — Fri, 24 Apr 2009 19:03:00 +0000

And I remember reading an article about the name change where one of the justifications for the change was that “Syfy” is easier to text than “SciFi” — there are what, about three extra key-strokes with that pesky “c” in there? That also seems incredibly lame to me, but then, I’m a Luddite and also, I don’t watch Scyfiyiiy very often. But I think I will refer to it now, when I refer to it at all, as “Siffy.”

By: Dandy Darkly

Dandy Darkly — Fri, 24 Apr 2009 18:51:33 +0000

Collin: buuuut yet you’re talking about it…

So seems to have done it’s job to me. Point goes to Aztec Rex.

In fact, could the name change simply have been to draw brand attention? If so – well played SyFy. Well played.