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AdTastic: Ice Cream and Cake and Cake!

August 4th, 2009 · 8 Comments

Some commercials warrant thoughtful analysis. Others, like this ad for Baskin-Robbins’ ice cream cakes, need only three words: Shit. Is. Awesome.

When was the last time you had so much fun in fifteen seconds? (Don’t count that thing you did in the back seat on prom night.) The song “Ice Cream and Cake,” by future poet laureates the Buckwheat Boyz, would be obnoxious if it were full length, but at a quarter minute, it’s a masterpiece of chants, beats, and fun.

And don’t get me started on the plastic cake toppers dancing to a hip-hop beat. All they do is bounce around, but they do it so enthusiastically that you have to admire them. I especially love the dinosaur, who looks like he’s ecstatic to be rocking on top of a cake.

Really, who wouldn’t be happy dancing on an ice cream cake? Picture yourself doing it right now. You’re smiling right? Because you know it would be incredible.

Maybe that’s why I like this ad so much. It dramatizes a fantasy I didn’t even know I had.

Tags: AdTastic · Television

8 responses so far ↓

  • 1 Laura Mc. // Aug 4, 2009 at 12:17 am

    Oh, Mark, I want to “jump in,” but I don’t think I know how..

    I hope your buds know what kind of birthday cake you need for the next b-day :)

  • 2 InfoMofo // Aug 4, 2009 at 12:21 am

    Holy crap I was just watching the know your meme video on Peanut Butter Jelly Time literally this morning and they mention this song:

    http://knowyourmeme.com/memes/peanut-butter-jelly-time

  • 3 AV // Aug 4, 2009 at 12:50 am

    That’s pretty damn good. The only weakness is that it’s not Carvel, with its unideentifiable chocolate crunch bits and no actual cake. Mmmm.

  • 4 AV // Aug 4, 2009 at 12:50 am

    In real life, I didn’t misspell, “unidentifiable.”

  • 5 Erin W // Aug 4, 2009 at 2:21 pm

    I saw this commercial about an hour ago; the song is still in my head right now.

    Also, I’m celebrating a very minor accomplishment this week and I have decided that it will be acknowledged with ice cream cake.

  • 6 Valerie // Aug 4, 2009 at 6:28 pm

    Possibly the greatest commercial of all time! My brother and I watch it over and over on youtube until we cry from laughter!!! Don’t forget the astronaut that starts right side up, but then by then end is jammin floating upside down…I could watch it a million times and its not enough!

  • 7 Steph D. // Aug 4, 2009 at 6:41 pm

    I just showed this clip to my 4 year old son and his reaction was perfect. “I want cake”. It reminded me of the 30 Rock moment when Liz says regarding Outback Steakhouse, “I want to go to there”.

  • 8 Shissher // Aug 4, 2009 at 9:20 pm

    I just got that song out of my head!

    :)

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